2 weeks ago I decided to test how high I could go, using creative, lateral thinking. Specifically using LinkedIn premium to connect with a business woman I’ve wanted to reach out to for years.

Someone American, hugely successful, with a high profile and starring role in a true story of mine. In summary, I aimed high. Very high.

Now this woman is EXTREMELY hard to get hold of. She does not make her details available to the public (probably because every man and his dog wants a piece of her).

Undeterred by that, and the high likelihood of failure I soldiered on, thinking I’d try to connect with her through our mutual LinkedIn connections. Again, I aimed high because these people needed to be in regular contact with her and in her sphere of influence.

The closest I got was 3rd degree connections. And I found 8 of them. So I wrote a captivating headline, some potent supporting copy peppered with emotional triggers and a clear call to action. And InMail messaged 8 total strangers asking for a favour.

Then waited. And waited. 3 days went by without a single reply, so I followed up with another InMail message. Another captivating headline, some potent supporting copy peppered with emotional triggers and a clear call to action. That was 10 days ago. And I haven’t heard a whisper of a reply. It didn’t work… yet… so I’m going to change tack a little.

But did I do something wrong? No. It just failed to work this time. And who knows. I could write the exact same thing, InMail the exact same people in 2 months time and it could work. It just didn’t work right here, right now, this time.

Should I stop trying, thinking “it’s hopeless I’ll never be able to contact her, she’s so out of my league”? No.

So here’s what to do when things fail. Don’t give up. Not the first time. Or the second time. Or even the 1000th time if it’s important to you. Legend has it that KFC’s Colonel Sanders heard no 1009 times before he heard his first yes.

That’s a whole lot of failing. That’s 2.75 years of hearing a no a day. Think about it. Would you have the grit and perseverance to hear a no a day for almost 3 years?

But success comes from persevering.

So if you want some ideas to help you persevere your way to success, the best place to start is by Picking my Brain here.

P.S Thinking laterally and contacting people connected to the person I wanted to talk to DID work for me for Phil Keoghan (the kiwi and host of The Amazing Race). In fact Phil and I had several conversations via his private email address. Kinda surreal when everyone told me I’d never get to talk to him.

If you want help getting personal contact with someone you really want to talk to, why not start by letting me lay out what I did by Picking my Brain here.

Kathryn Reid is a veterinary marketing consultant and copywriter who helps practice owners and managers grow their practice, help more animals and generally be awesome. Want marketing ideas? Get 45 for free here.

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