How does your voice compare to this guy?

All you hear is the squeak of sandshoes across an empty floor, in a silent room.

Four backs are turned as he takes his backpack off and plugs his earphones in.

And he starts.

His voice is the only thing he can use to get four backs to turn toward him and he uses it well.

Within seconds all four backs are turned and all four people are facing him, wide eyed with surprise and excitement.

Seven years this competition has been running, and they’ve never heard anything like it.

Millions of voices, but never one used like this guy.

The audience is riveted, spell bound, as Sam Perry from Perth performs his blind audition for The Voice – a televised singing competition where contestants use their singing voice to impress judges.

He sings the last note and the judges are out of their seats, or on the floor, all begging him to choose them.

But let’s back the story up a bit.

Because minutes before Sam was so convinced that no one would like his audition he almost asked producers to pull his attempt.

“I was nervous about the reaction, not just from the coaches but from the audience and the people watching at home. I love what I am doing, I really enjoy it, but everyone has their own opinion and I didn’t know how it would go down.”

See everyone has a voice. You have one. I have one. Sam Perry from Perth has one.

But how well are you using yours? And are you taking a risk, facing the norm square on and saying “damn it, this is me and I love what I do.”

Think of the millions of people who’ve stood on stages around the world auditioning for The Voice.

And not one, not til Sam, thought to use their voice like he did.

Yes, it was a risk and yes it took guts.

And it’s exactly what your practice needs too.

To be heard, you have to be prepared to do something different and be scoffed by your competitors.

But ultimately loved by your clients.

Facing ridicule and rejection is not easy. Especially in your industry.

But as the judges said to Sam “It’s so amazing to see someone go out there and do something different.”

It’s a game changer. Then suddenly it’s the norm.

Your practice has a voice and it deserves to be heard in a noisy crowd.

So, use your voice to be yourself.

Some will like it and be drawn to you.

And some won’t – but you don’t want them anyway.

To find your true voice and use it well means you, like Sam, are going to need a voice coach.

Someone to help to help steer your ship.

Pick me. I’ve turned my chair and am facing you. I can help. And I know what to do with you.

Best, you don’t need to go on TV and sing in front of millions of people.

You just need to sign up here for my free 45-ideas to Growing Your Vet Practice Faster in this fiercely competitive market.

Kathryn Reid is a veterinary marketing consultant and copywriter who helps practice owners and managers grow their practice, help more animals and generally be awesome. Want marketing ideas? Get 45 for free here.

Copyright 2018 - Website Words - All Rights Reserved