R2-D2 lives in my neighbour’s paddock

A flash of colour in my periphery followed by a shovelling sound announces his presence.

2 paddocks away along the fence line.

I hesitate, turning slowly in his direction, unsure if I’m imagining things.

Nope, there he is.

In a worn t-shirt and jeans with a wheelbarrow and shovel.

I grin (not that he can see it) because I instantly know what he’s doing.

He’s finally fixing the fence properly.

Since moving to Rex (the name of my house) 2 years ago, I’ve been regularly amused by the neighbour-of-my-neighbour’s 2 Kunekune pigs (named R2 and D2) walking through the fence to get to my neighbour’s tempting grass.

The Kunekunes are solid, like aged whiskey casks on stumps, and I always know when they’re walking through the fence, because I can hear the wires screaming in protest.

And they’ve perfected their technique.

They put their head between the second-to-bottom and bottom wire and then brute-force their way through the fence.

Over and over and over again I’ve seen my cursing neighbour run out, open the shared gate and try to coax the pigs back to their side of the fence again.

Sometimes it works, sometimes it doesn’t – although food scraps in plastic bags sure increase the success rate!

Watching this I’ve often wondered “why doesn’t he just fix the fence properly”?

Because all the battins are broken between 2 posts and the pigs have worn a trench in the dirt to aid access.

Sometimes I’ve watched him moving a broken battin back in place (which is as useful as collecting water with a sieve), but never, until today, have I seen him fix it properly.

So why today?

I know why without even asking.

Because now he’s reached the point when enough is enough.

Where no flimsy band-aid will be tolerated.

Nope, today’s the day he’s getting in there and fixing it once and for all.

With new battins, staples and course gravel.

I see this often with practice owners and managers.

They can be nursing a problem for years, applying flimsy band aids hoping, miracle-upon-miracle, this time it permanently holds and feeling dismally disappointed when it doesn’t.

You need to look at your problem and seek advice for solutions.

Someone else who can analyse your problem and knows more about solutions than you do.

Want to attract more clients? Want more clients to value you? Want to help more animals? Want more of a life?

Is enough is enough?

It’s been a couple of weeks since my neighbour properly fixed his fence with battins, staples and course gravel and do you know what…

… the Kunekune pigs haven’t walked through the fence again. Not once.

A brilliant and permanent solution to his problem.

So if you’ve had enough of your problem and are ready for some brilliant and permanent solutions, then sign up here for 45 free ideas to Growing Your Vet Practice Faster in a fiercely competitive market.

Kathryn Reid is a veterinary marketing consultant and copywriter who helps practice owners and managers grow their practice, help more animals and generally be awesome. Want marketing ideas? Get 45 for free here.

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