I was with a practice manager last week talking to her about emailing her clients more often.

“I don’t want to spam them” she said.

“You won’t when you start giving them stories they want to read” I replied.

Being part of a veterinary practice she’s got stories coming out of her ears.

Animals.

Wow, they positive hum with captivation and connection and emotion.

Meaning animal owners can become putty in her hands… with the right story.

So, I sat down with her as she wrote her first email story.

I explained where she was heading with it, so she had a direction first and wasn’t just writing words on a page.

And then she started writing and bouncing ideas off me.

And this is what she wrote.

Her subject line was: Do you have a pet like Sophie?

Her first paragraph was: Sophie found that it was tough getting out of bed this morning. Actually, for the last few weeks, it’s been getting harder and harder to get down the stairs and make it out the door for a toilet stop. Winter must be coming.

Do you think people opened her email? You betcha.

Do you think her emails will differentiate her from all other local vet practices? You betcha.

Do you think over time this grows her positioning, so she can become more premium priced? You betcha.

Do you think she unexpectedly enjoyed writing it? You betcha.

Do you think she benefited from my help? You betcha.

Because you can’t put a price on fast implementation.

So, if you want to know what to DO and NOT do, and get it DONE faster than you ordinarily would, then sign up here for my free 45-ideas to Growing Your Vet Practice Faster in a fiercely competitive market.

Kathryn Reid is a veterinary marketing consultant and copywriter who helps practice owners and managers grow their practice, help more animals and generally be awesome. Want marketing ideas? Get 45 for free here.

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