My bedside clock reads 1.17am yet I’m totally bathed in light.

I count out the seconds in my head.

One. Two. Three. Four. Five. Six.

And right on cue there he is – Wolf my tabby cat – marching along the top of the railing fence outside my bedroom window.

That railing fence is a highway for my cats who prefer to precariously balance on it than walk on flat ground.

And every time they jump up there, they trigger the super-bright security light which shines white-hot light across my pillow onto my face if my curtain isn’t closed.

Like last night.

It’s a funny thing because all I need to do is adjust the sensor.

By my calculations it’ll probably take me about 30 mins to fiddle around and fix the angle so it doesn’t pick up my cats.

But do I go out and fiddle around to fix it?

No. Why?

Because it’s just something else I have to do. At an inconvenient time when I’d prefer not to do it.

I have to do it at night. I have to drag my heavy ladder out of the garage. I have to fluff around in the dark changing angles and reenacting cat on a hot tin roof with creepy crawlies hidden on the wings ready to pounce.

Even having my room regularly lit up in the wee hours like a Sahara Desert date palm at midday doesn’t get me up that ladder pronto.

What’s this got to do with you? I’m glad you asked.

I don’t know exactly what you’re doing to try to promote and grow your practice, but if you’ve been persevering with something that isn’t working the way you want it to, the good news is it may only require a minor readjustment to fix.

And even better news is I can help you figure that out.

How? You simply have to sign up here for 45 free ideas to Growing Your Vet Practice Faster and I’ll take it from there.

Kathryn Reid is a veterinary marketing consultant and copywriter who helps practice owners and managers grow their practice, help more animals and generally be awesome. Want marketing ideas? Get 45 for free here.

Copyright 2018 - Website Words - All Rights Reserved