Blog

An unexpected 8x increase

Scanning my phone bill quickly, mind on other matters, I reach the end and absently read $320. My eyes have moved onto something else by the time my brain catches up and drags them back to the total. Yip it’s still there. $320. Not the typical $40ish I’ve been seeing...

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Face-full of water

First the hose got jammed in the fence. Then I had to herculean lift it 2m into the air. Then the plastic attachment broke spraying litres of water into the air.Then the hose tangled and got a kink in it… it was endless. What on earth? Last weekend I was cleaning my...

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Why you should cut your market by 75%

A client of mine has recently niched down to a very specific market. It was nerve-racking for her as suddenly her market was 25% the original size. But she held true to focusing just on the 25%. The result: she going great guns and it’s making her life significantly...

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The Mad Hatter’s Morning

What hat have you got on today? Manager, product developer, marketer, HR, accountant, chief negotiator, legal council, psychologist, customer service, cleaner upper of all mess…? Things get hell-of-a busy on top of that head of yours don’t they?! And what happens when...

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Increase Sales By 33%

“What is something easy I can do increase my sales success?” asked Sam. Well I have the answer! Did you know you have 3 types of buyers… and chances are you’re only focusing on 1 or 2 of them? Okay so who are your 3 types of buyers? Buyer type 1: Needs little or no...

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Google’s Most Searched ‘How To’ Question

Did you see the article in the NZ Herald recently about Google’s most searched ‘how to’ questions? It was interesting. And even more interesting (although unsurprising) “how to make money” was in the top 10. So I did a little Sherlock Holmes. I went in and found out...

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Calm Down Already

I read this on my friend’s phone over the weekend: “Never in the history of calming down has anyone ever calmed down by being told to calm down.” It made me laugh – like tilt my head back belly laugh out loud laugh. It’s true, isn’t it? Remember back to when someone...

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