Blog

Was Wolf Happy?

Recently I participated in the annual Landcare Research bird survey. Basically, I chose a day and on that day sat down for one hour to count and identify all the birds I saw. I could have counted them anywhere in NZ, like the top of the Sky Tower, Premier House (a bit...

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I don’t want to spam them

I was with a practice manager last week talking to her about emailing her clients more often. “I don’t want to spam them” she said. “You won’t when you start giving them stories they want to read” I replied. Being part of a veterinary practice she’s got stories coming...

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The Voice

How does your voice compare to this guy? All you hear is the squeak of sandshoes across an empty floor, in a silent room. Four backs are turned as he takes his backpack off and plugs his earphones in. And he starts. His voice is the only thing he can use to get four...

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Plant A Tree

"The best time to plant a tree was 20 years ago. The second best time is now." This is a pearler of a Chinese proverb. The best time for you to promote your practice so people are more likely to buy from you, was yesterday, last month, last year, 20 years ago. But,...

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