Blog: Split Testing
People like Sarah make my work worthwhile. Because those 45 ideas didn’t magically appear overnight like David Copperfield’s rabbit out of a hat.
The temperature dropped markedly as I clicked the ‘save as’ button. Nothing. I tried again. Nothing. Panic welled in my chest. I couldn’t lose this document and the last 2 hours of my work. I tried for a third time and this time got the message “log into office 365”.
I caught up with my friend Sam last week who said “I listened to you and finally did some split testing. And had a clear winner”. My eyes lit up with excitement.