Blog: Copywriting

The Voice

How does your voice compare to this guy? All you hear is the squeak of sandshoes across an empty floor, in a silent room. Four backs are turned as he takes his backpack off and plugs his earphones in. And he starts. His voice is the only thing he can use to get four...

read more

Increase Sales By 33%

“What is something easy I can do increase my sales success?” asked Sam. Well I have the answer! Did you know you have 3 types of buyers… and chances are you’re only focusing on 1 or 2 of them? Okay so who are your 3 types of buyers? Buyer type 1: Needs little or no...

read more

She got shitty with me!

All they’ve done is answer the phone. No selling required for them. I prequalified myself. But one company, on a $500 purchase, got shitty with me on the phone.

read more

You’re once, twice, three times… error

The temperature dropped markedly as I clicked the ‘save as’ button. Nothing. I tried again. Nothing. Panic welled in my chest. I couldn’t lose this document and the last 2 hours of my work. I tried for a third time and this time got the message “log into office 365”.

read more

Why your feet hurt

Your feet will hurt if you’re furiously pounding the pavements looking for new prospects. Copywriters call it overuse syndrome. So are you suffering from overuse syndrome?

read more

Control the minds of your prospects like Dynamo

“Cards changed suit and fantastically improbable numbers and facts were guessed. Objects moved of their own accord and bewildered audience members reacted to things that seemed to be happening nowhere near them.” Dynamo, the star of Dynamo: Magician Impossible, just...

read more