He was waving at me when I walked in.

Relieved I didn’t have to scan faces trying to find him I walked across the bustling room.

He stood up and gave me a bear hug.

“It’s been a while!” my cousin’s eyes danced.

“Too long!” my eyes danced in return.

The last time we saw each other was at Nana’s funeral 12 years ago (our Nana was Gladys Reid the zinc lady who was awarded an OBE for her work in facial eczema).

He flew across from Brisbane for it, then flew home and we’ve never seen nor spoken to each other since.

Which is mad because we get on really well – which I was promptly reminded about across the café table.

We talked largely about family and how although we both do different things, we do them for the same reasons.

He has a job so he can financially provide for his family.

I have a business so I can financially provide for my family.

2 different paths following the same track.

Distil us down and we humans are pretty similar.

We’re all driven by the same basic, universal human needs which according to Tony Robbins entrepreneur and author are:

  1. Certainty
  2. Significance
  3. Variety
  4. Love/Connection
  5. Growth
  6. Contribution

So, put these 6 needs to work in your practice.

Your clients and potential clients have needs.

Are you bolting your products and services onto their needs?

Yes? Then you’d have noticed you’re no longer resorting to the sort of selling that leaves you feeling smarmy, sweaty and sick.

No? Then sign up here for 45 free ideas to Growing Your Vet Practice Faster because your practice is brimming with untapped potential (I almost guarantee it).

Kathryn Reid is a veterinary marketing consultant and copywriter who helps practice owners and managers grow their practice, help more animals and generally be awesome. Want marketing ideas? Get 45 for free here.

Copyright 2018 - Website Words - All Rights Reserved